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Universal Robina Corporation (URC) is among the Philippines' pioneers in the food manufacturing business having been operating in the country for over 40 years. URC is engaged in manufacturing, marketing and the distribution of a wide range of consumer food products such as snacks, candies, biscuits and crackers, instant coffee, instant noodles, tomato sauces, pasta, and ice cream, among others.

URC is like a second home to its employees because of its family-oriented culture. We foster an environment wherein everyone would feel like an important member of one big happy family. We believe that each member has an important role in the family's success.

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Delighting our consumers with trusted brands
of exceptional quality and value, making lives a truly fun experience.

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URC is the customer's FIRST CHOICE in FUN SNACKS. We are the dominant market leader in the Philippine snack food industry. Our leading brands offer consumers the best in enjoyment, quality, value and convenience.

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Leading world-class brands
Customer-focused, lowest cost organization
Innovative new products and processes
Inspired and competent Human Resources
Responsible business and community partner
Superior return to shareholders

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Innovation. We are open to change and respectfully challenge the status quo. We are always learning particularly from our customers.

Proactivity. We believe in our ability to act with a sense of urgency and make a difference, and take responsibility for and ownership of the quality of our work.

Professionalism. We pursue excellence and self improvement while possessing integrity and discipline.

Responsibility. We team up with our co-workers, and together seek mutually beneficial long-term partnerships with the trade suppliers and service providers, government and community.

Cost leadership. We are a culture that safeguards our resources against wastage and rewards efficiency. We pursue growth and development opportunities ensuring responsibility in maximizing cost and resource effectiveness.
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