Position BRAND MANAGER
Work Location National Capital Reg
Date Posted Thursday, August 02, 2012

Responsibilities
  • Responsible for successfully positioning Sun Cellular brand in a highly competitive telecommunications marketplace.
  • Assists in the development of brand strategies for the business
  • Recommends plans and programs based on approved strategies
  • Plans the launch of new products/projects and manage the cross-functional implementation of the plan
  • Ensures company’s competitiveness and timeliness of product offerings to the marketplace by managing existing products and on-going promotional activities
  • Coordinates with advertising agency for creative requirements to make the product and promotional activities appealing
  • Oversees media and events implementation, and merchandising requirements
  • Responsible for assuring product’s quality before it goes out of the market and conducts random checks in the trade
  • Prepares profit and loss analysis for pricing recommendations of products and cost-effectiveness of promotional activities
  • Specifies market requirements for current and future products by conducting trade visits to customers and non-customers.
  • Analyzes consumer insights based on reports, researches and competitive brand analyses, possibly with recommended course of actions
  • Monitors performance of Sun Cellular offerings and generates reports that will help Management analyze behavior of the roster of Sun Cellular offerings
  • Prepares presentation materials as required


Requirements
  • Candidate must possess at least a Bachelor's/College Degree in Business Management, Marketing or any equivalent course.
  • Must have at least 6 years of working experience in the related field.
  • Must have in-depth knowledge in Product Development and Brand Management.
  • Must have excellent interpersonal and negotiation skills.


Sorry, this position is closed for application.


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