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ABS-CBN is in the business of producing world-class entertainment, news and information programs and in the continuous adoption of breakthrough technology to deliver these to its audiences not just in the Philippines, but globally.
This content is distributed primarily in the Philippines through its flagship station in Mega Manila, ABS-CBN Channel 2. Backed by a regional network of 25 originating stations, 8 affiliates, and a collection of strategically-located relay stations across the archipelago, ABS-CBN’s nationwide reach is unmatched to this day. ABS-CBN also airs in free-to-air UHF on Studio 23 and operates the country’s leading radio network consisting of 3 AM band stations and 14 in the FM band.
ABS-CBN also provides news and entertainment programs for nine cable channels, targeting specific niche markets who prefer foreign entertainment programs, blockbuster Filipino movies, news and commentary, music, animè, and sports. ABS-CBN also owns SkyCable, the Philippines’ largest cable television service provider which has close to 500,000 upscale subscribers in Metro Manila and key urban areas nationwide.
Outside of the Philippines, ABS-CBN reaches an estimated 2 million Filipinos out of the more than 8 million Filipinos overseas, through ABS-CBN Global’s The Filipino Channel (TFC). TFC is available in the USA, Canada, the whole of Europe, Australia, the Middle East, Japan, and a host of other Asia-Pacific countries via cable TV, direct-to-home satellite, Internet Protocol Television (IPTV), and the Internet through TFCNow!
ABS-CBN’s in-house produced programs also reach foreign audiences through the distribution of ABS-CBN content to countries in Southeast Asia, Eastern Europe and Africa.
Star Cinema, ABS-CBN’s movie production unit, has a 75% share of the local film market based on gross box office receipts, consistently producing one blockbuster hit after another. ABS-CBN also leads the local music production and distribution outfit in the country through Star Records.
ABS-CBN Publishing completes ABS-CBN’s tri-media offering with 14 glossy magazine titles, addressing the needs of the Philippine upscale market with features on fashion and lifestyle, gossip and entertainment, culinary arts, interior design, sports, and male-specific interests.
Blazing the trail in new media technology, ABS-CBN Interactive pioneered traditional media and SMS tie-ups in the country with the launch of TV text promos and TV polls / voting systems. ABS-CBN’s online properties – entertainment and news sites, online games, and social networking through one of the leading social networks in world, Multiply – have proven to be strongly patronized by the growing Filipino online community.
Driven by its passionate commitment to bold innovation, ABS-CBN is leading the change in the country’s media landscape with its depth of creative talent and breadth of platforms.
Responsibilities
This position is responsible for preparing and presenting effective, cost-efficient digital promotions strategies for internal clients. A digital strategist should be able to marry multi-disciplinary creative approaches on product development with technical production innovation in every project. Duties & responsibilities include, but not limited to:
- Participates in digital promotional strategic planning
- Conducts research & presents analysis for project/s including needs analysis, opportunity studies, functionality, design management, evolutionary research, monetization and timeline
- Identify clients' needs and market opportunities, and apply a multi-disciplinary approach to addess them
- Develops digital promotional concepts, prototypes and execution plans
- Recommends and presents digital promotional strategies and concepts to clients
Requirements
Graduate of a Bachelors Degree in Multimedia Arts, Marketing or any related course with relevant work experience
At least two (2) years experience in marketing or brand-management related work
Knowledgeable in end to end web development, product/content digital marketing and advertising
At least 1 year experience in at least one of the following:
- Digital Strategy & Brand Management
- Search Engine Optimization
- Social Media Marketing
- Consumer Marketing
- Content / Concept Development
- Product Development
With working knowledge in current internet-enabled technologies
At least 1 years experience in using Adobe's Creative Suite, MAC OS, including Omnigraffle
With a thorough understanding of user-centered design, field and lab-based usability testing, needs analysis and opportunity studies, an advantage
Above average written and oral communication skills
Good presentation and negotiation skills
Capable of multitasking, organized and detail oriented, teamplayer
ADDITIONAL APPLICATION REQUIREMENTS FOR ABS-CBN Group REGULAR EMPLOYEES:
Get an Application Form for Internal Vacancies from HR Recruitment Office. Request for a meeting with your immediate superior for "career discussion“ and signing of your application form. Submit duly accomplished and signed application form to HR Recruitment.
ADDITIONAL APPLICATION REQUIREMENTS FOR ABS-CBN Group CONTRACTUAL/PROJECT EMPLOYEES, TALENTS, INDEPENDENT CONTRACTORS AND PROGRAM BASED:
Get an Application For Employment Form from HR Recruitment Office. Submit to HR Recruitment after filling up.
Preference will be given to candidates who APPLY ONLINE.
Sorry, this position is closed for application.
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