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Universal Robina
Corporation (URC) is among the Philippines' pioneers in the food manufacturing
business having been operating in the country for over 40 years. URC is
engaged in manufacturing, marketing and the distribution of a wide range
of consumer food products such as snacks, candies, biscuits and crackers,
instant coffee, instant noodles, tomato sauces, pasta, and ice cream,
among others.
URC is like a second home to its employees because of its family-oriented
culture. We foster an environment wherein everyone would feel like an
important member of one big happy family. We believe that each member
has an important role in the family's success.
 
Delighting our consumers with trusted brands
of exceptional quality and value, making lives a truly fun experience.
 
URC is the customer's FIRST CHOICE in FUN SNACKS. We are the dominant market
leader in the Philippine snack food industry. Our leading brands offer consumers
the best in enjoyment, quality, value and convenience.
 
• Leading world-class brands
• Customer-focused, lowest cost organization
• Innovative new products and processes
• Inspired and competent Human Resources
• Responsible business and community partner
• Superior return to shareholders
 
Innovation. We are open to change and
respectfully challenge the status quo. We are always learning particularly
from our customers.
Proactivity. We believe in our ability
to act with a sense of urgency and make a difference, and take responsibility
for and ownership of the quality of our work.
Professionalism. We pursue excellence
and self improvement while possessing integrity and discipline.
Responsibility. We team up with our
co-workers, and together seek mutually beneficial long-term partnerships
with the trade suppliers and service providers, government and community.
Cost leadership. We are a culture that
safeguards our resources against wastage and rewards efficiency. We pursue
growth and development opportunities ensuring responsibility in maximizing
cost and resource effectiveness.
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